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Case Merz

Terrasoft Creatio system update

Results

  • 60%

    reduction in time for processing the client's request

  • 30+

    incoming requests are processed per day

  • 50%

    increase in customer satisfaction

  • Client
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    A private pharmaceutical company specialising in the development of aesthetic medicine and the treatment of neurological movement disorders. The Russian office of the Merz Pharma Group is among the Top 70 largest players on the Russian pharmaceutical market.
  • Requirements
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    The previous version of Creatio (formerly Bpm'online) 7.6 no longer meets the growing demands of the Sales and Marketing departments
  • Solution
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    • Terrasoft Creatio system update
    • Accessible full system audit
    • Query automation available
    • Optimisation of service and contact centre
    • SFE analytics including Visits
    • Tracking sales metrics
    • Mobile access to dashboards
    • Global search function
  • Challenges
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    CRM MODERNISATION IN A DAY took place without interrupting the workflow. During the meeting of the annual cycle, the main functionality and entire volume of user and customer data stored in the old CRM were transferred to the new platform
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