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Case Abbott

Omnichannel Marketing Automation using Salesforce Marketing Cloud

Results

  • 3x

    times faster launch of Complex omnichannel campaigns

  • 100%

    automation of client segmentation: the market always has fresh segments at hand, analysis of marketing channels

  • 2x

    fold improvement in the quality of the contact database

  • Client
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    The largest pharmaceutical company, providing a wide range of services, from the manufacture of diagnostic equipment and medical supplies to medicines and baby food. The company operates in more than 160 countries worldwide
  • Requirements
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    Scattered marketing channels, lack of a universal customer profile, low quality of the contact base, no consideration of the influence of channels on each other
  • Solution
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    • Integration of all available channels using a link with the existing CRM system of the Salesforce Sales/Service Cloud
  • Challenges
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    • Complex chain of responsibility for important areas of implementation on the customer's side
    • Lack of well-established implementation methods on the market
    • The need to train the customer's team during the implementation process to clarify the requirements
    • High level of vendor involvement in the solution integration process
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