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Case Unipharm

Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform

Results

  • 40%

    increase in the volume of data collected and processed

  • 70%

    increase in speed of visits scheduling

  • 200

    users

  • Client
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    Unipharm is a pharmaceutical company which manufactures more than 30 types of over-the-counter medicines. Its key product is the leader of the multivitamin market in Russia - the Vitrum ® brand.
  • Requirements
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    Lack of any system for managing the efficiency of sales personnel, as it previously seemed excessive
  • Solution
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    • Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform
    • Management of master data: healthcare facilities, doctors, etc.
    • Planning a product promotion cycle
    • Scheduling visits
    • Daily monitoring of workloads
    • KPI performance SFE
    • Ability to work offline
    • Mobile mode
  • Challenges
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    • Migration of historical data in 2 years
    • Transfer of all employees to Outlook Client, since employees work on laptops. In future, there will be a transition to tablets for more mobile work
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