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Case Unipharm
Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform
Results
-
40%
increase in the volume of data collected and processed
-
70%
increase in speed of visits scheduling
-
200
users
-
Client
Unipharm is a pharmaceutical company which manufactures more than 30 types of over-the-counter medicines. Its key product is the leader of the multivitamin market in Russia - the Vitrum ® brand. -
Requirements
Lack of any system for managing the efficiency of sales personnel, as it previously seemed excessive
-
Solution
- Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform
- Management of master data: healthcare facilities, doctors, etc.
- Planning a product promotion cycle
- Scheduling visits
- Daily monitoring of workloads
- KPI performance SFE
- Ability to work offline
- Mobile mode
-
Challenges
- Migration of historical data in 2 years
- Transfer of all employees to Outlook Client, since employees work on laptops. In future, there will be a transition to tablets for more mobile work
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