Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform
Results
40%
increase in the volume of data collected and processed
70%
increase in speed of visits scheduling
200
users
Client
Unipharm is a pharmaceutical company which manufactures more than 30 types of over-the-counter medicines. Its key product is the leader of the multivitamin market in Russia - the Vitrum ® brand.
Requirements
Lack of any system for managing the efficiency of sales personnel, as it previously seemed excessive
Solution
Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform
Management of master data: healthcare facilities, doctors, etc.
Planning a product promotion cycle
Scheduling visits
Daily monitoring of workloads
KPI performance SFE
Ability to work offline
Mobile mode
Challenges
Migration of historical data in 2 years
Transfer of all employees to Outlook Client, since employees work on laptops. In future, there will be a transition to tablets for more mobile work