Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform
Results
600
Number of Users
2x
Client processing time was halved (from 6 to 3 days)
70%
Transparency in field personnel management has increased
Client
STADA is an international group of pharmaceutical companies, whose products are sold in 120 countries. The Russian holding STADA CIS is included as part of the international group and in the Top 10 pharmaceutical corporations in Russia
Requirements
There was a need to transfer trade representative management processes to an easily scalable IT solution in place of the existing CRM
Solution
Management of master client data
Managing the client's 'profile' and prompt adjustment of the client base
Centralised management of regional managers
SECURITY control
Tracking communication history
Common marketing strategy
Integration with CLM as a single window
Challenges
Industry and company specific
Centralised management of regional managers
Seamless integration with IQVIA's OneKey product
Target planning: visits, client outreach and alternative events