Case Stada

Implementation of N.Progression Pharma CRM on the Microsoft Dynamics 365 platform

Results

600

Number of Users
2x

Client processing time was halved (from 6 to 3 days)
70%

Transparency in field personnel management has increased

Client

STADA is an international group of pharmaceutical companies, whose products are sold in 120 countries. The Russian holding STADA CIS is included as part of the international group and in the Top 10 pharmaceutical corporations in Russia
Requirements

There was a need to transfer trade representative management processes to an easily scalable IT solution in place of the existing CRM

Solution
- Management of master client data
- Managing the client's 'profile' and prompt adjustment of the client base
- Centralised management of regional managers
- SECURITY control
- Tracking communication history
- Common marketing strategy
- Integration with CLM as a single window
Challenges
- Industry and company specific
- Centralised management of regional managers
- Seamless integration with IQVIA's OneKey product
- Target planning: visits, client outreach and alternative events
- UI/UX tool requirements
- Scaling and fault tolerance requirements
- 10TB of data
622x350

622x350

622x350

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